Session Title: Association Rules Step by Step
Speaker(s): Dejan Sarka

Abstract: Market basket analysis with T-SQL, R, Python, Azure ML and SSAS. You will learn how to recognize good products, products which raise the sales of other products, and toxic products, products which are usually sold alone or are the last product in the basket, thus finishing the shopping. Measures like support, confidence and lift, are explained in details. Sequential basket analysis is covered as well. Demos are developed step by step in T-SQL, in order to show how the calculations are made. Then you will see demos also in other languages and on other platforms.

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